Best SEO tools for Beginners

 What is SEO?

SEO means "search engine optimisation". In simple terms, it means the process of improving your website to increase its visibility on Google.

The better visibility of your website in search results, the more attention it will get by the audience. 

  

How does SEO works?

There are search engines such as Google and  Bing use bots to crawl pages of your website on the web collecting information about these pages and putting them in an order. Now there are some search ranking factors which can be consider for aspects of the user experience. For example, content quality and keywords are main factors of content optimization, crawlability and mobile friendliness are important website architecture factors. 

How can someone use SEO Tools for optimizing the search results?

There are many SEO tools available in market which can be used to optimize the search results of your  website. 

Hence, we are providing the names of such SEO tools. 

Top 5 SEO tools   

1.Google Search Console

Google Search Console

Google Search Console is a web service by Google which allows web masters to check the optimization of their websites. Until 2015 the service was known as Google Webmaster Tools. 

This service includes some tools:

• Submit and check your sitemap of website.
• Check the crawling rate, and view stats when a Googlebot access your website.
• Write and check a robots.txt file to help searching those pages which are blocked in robots.txt accidently.
• Get a list of links which Googlebot had difficulty in crawling. 
• See which keywords searches on google led to website and being listed in the SERPs, Total clicks, Total impressions and the average clicks.
• Set a preferred domain for example www.websitename.com which determines how your website  URL is performing in SERPs.

2. SEMrush

SEMrush

SEMrush is a Boston based software service company offering subscriptions to its online visibility and marketing analytics software.

This software provides analysis data, website traffic, CPC (Cost Per Click) for Google Ads keywords, Site audits and other SEO related information.

Many marketing agencies are using SEMrush in their process of reporting. This software also offers a creation of customizable reports which can be sent directly by email. 

3. Ubersuggest

Ubersuggest

Ubersuggest is a free SEO tool that specialises in generating new keyword ideas. It is recently owned by a great entrepreneur Neil Patel who has expanded the features set respectively. 

Now if we discuss about its some key features which are :

• Keyword ideas- It is the feature that put the original Ubersuggest on the web. You can also put your website on top results on Google. For putting your website on the top search results of Google you have to attach some keywords related to your website. You can get those keywords on  Ubersuggest including monthly search volume, Average CPC, PPC competition and SEO competition. 
• Content ideas- Ubersuggest also provides the content ideas such as page title URL related to your keywords.

 Traffic analyser overview- this feature helps you to analyse your own domain information such as domain score, backlinks, Traffic trend chart, SEO keywords ranking, etc.

4.KWFinder

KWFinder

This tool can be used for both SEO and paid search campaign. It allows someone to manually compose lists of keywords on the basis of search volume. 

The tool works well for high volume keywords and in high volume market. This tool also have some great features such as Keyword lookup, Bulk upload, Domain lookup, List creation and integration with other Mangools tools. This mangools tools are KWFinder which searches keywords in the article, SERP checker which scraps and shows search result pages, SERP watcher which rank tools that verifies the position of a domain appears in search results for the keywords you monitor.

KWFinder provides fast access to essential information which makes keyword research quicker and easier so you can make the right decision for the positioning of your website.

5. Moz Pro

Moz Pro 

It is a popular SEO software that contains tools designed to improve search engine visibility. There are some key features like link explorer it is the way of sizing up the link authority of a website not an individual page. So the more quality links you pointed to your website the this no. will be, Fresh Web Explorer is basically a brand monitoring tool, Site crawl is a SEO audit  feature  built by Moz.So these were the top 5 SEO tools which you can use to improve the search results of your website So in the next blog we will bring you more amazing content which will help you to gain some knowledge or information.

Until then Goodbye! STAY SAFE AND STAY HEALTHY!